Meridian, the award-winning private aviation company based at Teterboro Airport (TEB), is pleased to announce the launch of its newly redesigned website, meridian.aero. The sleek, new design will provide visitors a unique digital experience that highlights the many aviation services the company has to offer. The design changes will be implemented across both web and mobile devices, including tablets and smartphones.
In addition to the new look, several functional enhancements were also made throughout the site. For example, a new section was added to the Home page called ‘Latest Updates’, which is dedicated to bringing current news from the company Blog to the front page. Customized content for announcements and special events will also be featured in this section. For even more news, a Twitter feed was added at the bottom of the Home page to keep site visitors up to date with the latest tweets.
In order to help draw and retain more international visitors, a translate tool on the menu bar was added at the top of each page. On the Meridian Fleet page, aircraft photos will now pop up and can be viewed in a slide show format rather than just be statically displayed. On the Contact Us page, there is now an interactive map showing the locations of the Meridian offices around the country. Directions to the offices are now easily available by clicking on the markers.
Kirk Stephen, Marketing Manager, says, “The Meridian website is critical to our communications strategy, which is to align the branding elements and trade dress across both print and digital platforms. It took almost a year of planning and development work to prepare the site for launch, which has resulted in a stronger and more distinctive presence. The goal of the redesign was to provide visitors with a more enjoyable user experience, and we think they will be happy with the outcome.”