Meridian, the award-winning private aviation company based at Teterboro Airport in Teterboro, NJ, is pleased to announce that Kirk Stephen has been named Director of Marketing. Mr. Stephen has 20 years of marketing experience with an extensive background in brand management. In 2011, he joined Meridian as Marketing Manager, and was given responsibility for all of the company’s diverse business units, including Charter, FBO, Aircraft Management, and Aircraft Maintenance.
Since joining the organization, Mr. Stephen has been working towards his long-term strategy of unifying the Meridian companies under one master brand. His accomplishments include the consolidation of multiple domain names into one memorable website address (meridian.aero), the creation of the company’s first corporate brochure, the launch of a fully redesigned website, the debut of an impactful new trade show exhibit, the development of innovative print advertising, and the establishment of a strong presence on digital and mobile platforms.
After earning an MBA in Marketing from Rutgers University in 1995, he went on to work at several global consumer packaged goods companies, including Bayer, Reckitt Benckiser, and Cadbury. Over the years, Mr. Stephen successfully launched numerous new products and consumer programs for internationally known brands such as Bayer® Aspirin, Lysol®, Old English®, French’s® Mustard, Frank’s® Red Hot Sauce, Sour Patch Kids®, and Swedish Fish®.
Ken Forester, CEO, had this to say, “Kirk came to us over four years ago with an MBA in Marketing and an unbridled enthusiasm to learn the private aviation business. He turned out to be a quick study and has brought our marketing program to a new level. He has excelled in helping us to develop our reputation as a family business with unmatched capability in all of our aviation services.
He is an important part of our team, and we are looking forward to having him help us build the Meridian brand on the West Coast with the opening of our new facility in Hayward, CA, in 2016.”